Last updated: March 11, 2026

Privacy Policy

This Privacy Policy explains how launch.now ("we", "us", "our") collects, uses, and protects your personal data when you visit our website or purchase our Product. We are committed to handling your data responsibly and in compliance with applicable privacy laws, including the GDPR.

1. Data We Collect

We collect the following categories of personal data:

Account data: email address, name, and password (hashed) when you create an account.
Payment data: billing details processed by Stripe. We do not store card numbers — Stripe handles all payment data under their own Privacy Policy.
Usage data: IP address, browser type, pages visited, and timestamps, collected automatically via server logs.
Communications: emails you send us, including support requests.

2. How We Use Your Data

We use your data to:

Process your purchase and manage your license.
Send transactional emails (receipts, license keys, password resets).
Respond to support inquiries.
Send product updates and announcements (you can unsubscribe at any time).
Detect and prevent fraud or abuse.
Comply with legal obligations.

3. Legal Basis (GDPR)

For users in the EEA, we process your data on the following legal bases:

Contract performance: processing your purchase and delivering the Product.
Legitimate interests: fraud prevention, security, and product improvement.
Consent: marketing communications (where required).
Legal obligation: compliance with applicable laws.

4. Data Sharing

We do not sell your personal data. We share it only with trusted service providers necessary to operate our business:

Stripe — payment processing
Resend — transactional email delivery
Vercel — hosting and infrastructure
Supabase / Neon — database hosting
Upstash — caching and rate limiting

All processors are bound by data processing agreements and comply with applicable privacy regulations.

5. Data Retention

We retain your personal data for as long as your account is active, or as needed to provide the Product and comply with legal obligations. You may request deletion of your account and associated data at any time (see Section 7).

6. Security

We implement industry-standard security measures including HTTPS encryption, hashed passwords, and access controls. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you.
Correct inaccurate data.
Request deletion of your data ("right to be forgotten").
Object to or restrict processing.
Data portability — receive your data in a machine-readable format.
Withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, email privacy@launch.now. We will respond within 30 days.

8. Cookies

We use cookies and similar technologies. See our Cookie Policy for details.

9. Children

Our Product is not directed to children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

10. Changes

We may update this Privacy Policy periodically. We will notify you of significant changes via email or a notice on our website. Continued use of the Product after changes constitutes acceptance.

11. Contact & DPO

For privacy inquiries or to exercise your rights, contact us at privacy@launch.now.